Wayfinding Helps Visitors Navigate Novel Surroundings

Posted on 15. Nov, 2012 by in Design Leadership

“Good sign programs play a large role in people’s perception and experience of a place,” explains Rachel Downey, Creative Director at Studio Graphique. “For visitors, it can be the difference between a negative or positive experience that bears repeating and, ultimately, spreading the word. In our view, wayfinding signage is one of your best and most visible opportunities to express your brand.”

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