Six Tips For Designing a Memorable Brand

Posted on 28. Jul, 2010 by in Brand Innovation, Design Leadership

We love what this Fast Company illustration and article captures where it comes to building better brands. When clients call on Yang Kim and Kevin Budelmann, principals of branding firm People Design in Grand Rapids, Michigan, they usually ask for a new logo. “But the logo is just the tip of the iceberg,” Budelmann says. Usually, what they really want is a redesigned brand.

Read the Full Article @ FastCompany

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